Network Services

Mobile social networking space getting crowded

A few global web powerhouses, such as Google, Yahoo and eBay, are even turning their attention to this market. The majority of players, however, are smaller software companies that are developing applications or components designed to enable a mobile community feature. Many vendors in the sector - such as Gypsii (formerly Benefon) - have reinvented themselves as social-networking-technology providers after hitting dead ends in other areas.

The 200 companies focusing on mobile social networking do not include mobile network operators or companies focusing on the many social-networking opportunities on the fixed Internet exclusively.

Beginning this year and continuing for the rest of the decade, mobile operators and those with online communities will be expanding their investments and speaking more publicly about their participation in the mobile-social-networking ecosystem, analyst Christine Perey predicts in Mobile Social Networking: Communities and Content on the Move, a report recently released by MM publisher Informa Telecoms & Media.

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